Staff Training
A two-day training session to help your teams understand the role communications plays in an organisation's overall strategy and how to fully maximise opportunities across all owned, earned and paid-for media.
Topics include:
The difference between owned, earned and paid-for media
The press, who they are, dos and don’ts, the role influencers play and the dangers of social media
So you’re not Elon Musk, and you don’t own a Fortune 500 company, how do you get the media’s attention?
The death of the relationship and the birth of media as a commercial entity
What is PR? How does it work? Why do I need it?
Creating consistent messaging across all of your external touchpoints
Awards submissions
The importance of story mining
Speaking opportunities and submissions
Interview techniques and how to prepare
Event management, preparation and attendance
Crisis preparation
Reactive press and story “hijacking”
Press asset creation and management
Corporate communications
Open forum for discussion and Ask Me Anything (AMA)