Staff Training

A two-day training session to help your teams understand the role communications plays in an organisation's overall strategy and how to fully maximise opportunities across all owned, earned and paid-for media.

Topics include:

The difference between owned, earned and paid-for media

The press, who they are, dos and don’ts, the role influencers play and the dangers of social media

So you’re not Elon Musk, and you don’t own a Fortune 500 company, how do you get the media’s attention?

The death of the relationship and the birth of media as a commercial entity

What is PR? How does it work? Why do I need it?

Creating consistent messaging across all of your external touchpoints

Awards submissions

The importance of story mining

Speaking opportunities and submissions

Interview techniques and how to prepare

Event management, preparation and attendance

Crisis preparation

Reactive press and story “hijacking”

Press asset creation and management

Corporate communications

Open forum for discussion and Ask Me Anything (AMA)