A true "player-manager," Sam is as comfortable providing high-level counsel to the C-suite as he is overseeing hands-on media pitches and experiential activations. He has a proven track record of helping organisations either optimise their existing structures or build a communications function from scratch, implementing the tools and strategic planning necessary to take a brand from "emerging" to "established."
About Sam
With over three decades at the intersection of gaming, technology, and digital entertainment, Sam is a highly accomplished communications strategist known for building high-performing PR functions from the ground up. Throughout his career, Sam has navigated the complexities of both public and private sectors, leading global teams across the UK, EMEA, USA, and Australia to deliver impactful, measurable results.
Sam’s expertise lies in bridging the gap between ambitious business goals and global brand authority. His career includes senior leadership roles at industry heavyweights such as TheSoul Publishing, Jagex, KamaGames, and THQ, where he collaborated with world-renowned brands including Disney/Pixar, Marvel, Nickelodeon, Gumball 3000, Hasbro, Games Workshop, WWE, and the UFC.
Beyond media relations, Sam is an expert in reputation management and thought leadership. He has a deep passion for helping founders and leadership teams find their voice, crafting everything from sharp opinion pieces and white papers to preparing executives for the international speaking circuit.
