A two-day training session to help your teams understand the role public relations plays in an organisation's overall strategy and how to fully maximise opportunities across all owned, earned and paid-for media.

Topics include:

What is Public Relations? How does it work? Why do I need it?

The birth of media as a commercial entity

How to get the media’s attention

The press, who they are, dos and don’ts, the role influencers play and the dangers of social media

The difference between owned, earned and paid-for media

Creating consistent messaging across all of your external touchpoints

The importance of story mining

Speaking opportunities and submissions

We can also provide bespoke learning modules tailored to your specific needs, time, and budget.

"An Introduction to Public Relations Session"

Awards submissions

Interview techniques and how to prepare

Event management, preparation and attendance

Crisis preparation

Reactive press and story “hijacking”

Press asset creation and management

Corporate communications

Open forum for discussion and Ask Me Anything (AMA)